The flagship also features Café 3B (“a modern barista serving La Colombe coffee”), a SodaStream Bubble Bar and a Casper shop-in shop, according to the announcement.Īs PYMNTS previously reported, Bed Bath & Beyond posted its fourth straight quarter of comparable sales growth on June 30 as it seeks to reposition itself as a “digital first, omni-always” brand. One such experience is the city’s “only interactive vacuum display,” according to the announcement.
In addition, the flagship provides in-store trials that will let shoppers test out products before they purchase them. Those include over 20 “merchandising experiences” that feature the firm’s private-label brands in addition to national brands. Moreover, the flagship is among locations in a network that can provide same-day delivery orders across Manhattan.īed Bath & Beyond has worked with different brands to provide unique experiences at the flagship store. Alternatively, shoppers can opt to have associates bring their orders outside for curbside pickup. The flagship has a separate pick-up area to let shoppers retrieve their digital orders. “A key component of our plan is modernizing our stores to significantly elevate in-store shopping experiences while optimizing their role in our digital-first, omni-always approach to help customers unlock the magic in every room of their homes.” “We set out a bold strategic plan last October to become a digital first, omni-always retailer,” Bed Bath & Beyond President and CEO Mark Tritton said in the announcement. The 92,000 square-foot store is located in the city’s Chelsea neighborhood, according to a Wednesday (July 21) announcement. You’re shopping for ideas not products.Amid efforts to modernize its stores in its effort to become a “digital first, omni-always retailer,” Bed Bath & Beyond plans to reopen its revamped flagship brick-and-mortar retail location in New York City. Tritton described the store vibe as “residential.
That is immediately apparent as you enter the store through a very wide aisle that opens up to an expanse of low fixtures organized by product classifications, bold signage, high ceilings, bright lights and creative displays.
The Chelsea store, on Sixth Avenue and 18 th Street and located in what was once one of the city’s grand department store buildings of the early 20 th century, has been downsized by about 14% in space but more importantly some 44% in skus on the selling floor. It is one of about 30 locations in the chain that have been remodeled, part of a process that will see 450 units redone in varying degrees over a three-year period. The store, which when it opened 30 years ago marked a dramatic step for what was then a rapidly expanding company that had only recently gone public, has been closed since December. Tritton, joined by a team of executives from the company - all symbolically and certainly not coincidentally attired in the company’s signature blue - toured the store on Tuesday for the press in advance of its debut to the public on Thursday.